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Get results in days, not monthsResults in days, not monthsTwo Dunedins share Main Street. One is made up of residents whose median age is 57.8, who search for a doctor, a plumber or an accountant and expect a person to pick up the phone. The other arrives for spring training at TD Ballpark, a weekend on the Pinellas Trail or a day at Honeymoon Island, and searches for lunch, rentals and parking from the sidewalk. A city of 36,089 people can serve both with paid search, but only if the ads, hours and landing pages are written for each group separately.
For businesses from Douglas Avenue to Edgewater Drive, GetPhound plans the search campaigns, writes a landing page for every ad group, tracks each call and form, and delivers a monthly report through a dedicated account manager. Meta Ads (Facebook and Instagram) and Bing Ads are available when they match your customers. Payment is monthly and nothing is charged up front.
The city in numbers
City Ad Competition Index
62.9/ 100
Rank 70 of 211 Florida cities in this set
Source: Census Bureau ACS (2018-2022), population estimates and County Business Patterns (2022). Bars rank Dunedin among the 211 Florida cities in this set.
Buyers and advertisers
The Dunedin Chamber of Commerce calls tourism the city's largest economic driver, and it also says tourism is cyclical, which is why the chamber is trying to grow jobs outside it through a shared-office program called The Hub. Census data shows the resident side: health care and social assistance employs 2,547 people (15.8%), professional, scientific and technical services 2,047 (12.7%), retail trade 1,977 (12.3%), accommodation and food services 1,556 (9.7%), education 1,198 (7.4%) and manufacturing 1,039 (6.4%). A large beverage plant closed in May 2024, ending nearly 200 jobs, a sign that factory work has shrunk.
Culture and events anchor the visitor side. Dunedin Fine Art Center opened in 1975 with five galleries, studio classrooms and a children's art museum, Dunedin Brewery calls itself Florida's oldest microbrewery and the Dunedin Highland Games bring bagpipes and clan parades every April. Mease Dunedin Hospital shows up on one commercial listing site's list of top employers, though that source is weaker. For paid search in Dunedin, these places supply dates, landmarks and customer groups that a campaign can use.
Because health care and professional services lead the resident economy, many advertisers sell expertise: dentists, financial planners, accountants and law offices. They compete in crowded county categories, so a good plan keeps each service on its own ad group, uses negative keywords for job seekers and students, and sends visitors to a landing page that names the street or neighborhood served. Retail and hospitality advertisers, on the other hand, need schedules that follow events and spring training dates.
Where people work
A city's workforce explains much of its local search. Here is how employed Dunedin residents are spread across industries, from the Census Bureau's American Community Survey.
| Industry | Employed residents | Share of workers |
|---|---|---|
| Health care and social assistance | 2,547 | 15.8% |
| Professional, scientific and technical services | 2,047 | 12.7% |
| Retail trade | 1,977 | 12.3% |
| Accommodation and food services | 1,556 | 9.7% |
| Education | 1,198 | 7.4% |
| Manufacturing | 1,039 | 6.4% |
Data: U.S. Census Bureau, American Community Survey 5-year estimates (2018-2022), employed civilians aged 16 and over. Industries are where residents work, which may be outside the city.
The field you are bidding in
Dunedin sits in Pinellas County, and the Census Bureau counts businesses by county, not by city. For each category we divide employer locations by population and compare the result with the median U.S. county: a reading of 2.0x means twice as many locations per resident as a typical county.
Crowding = employer locations per 10,000 residents divided by the median U.S. county of 20,000+ residents (1.0x is typical). Counts are establishments from County Business Patterns (2017, 2022), counted for the whole county, not a count of active advertisers.
Customer behavior
Age sets the tone. Median age is 57.8, higher than in nine of ten Florida cities, 35.2% of residents are 65 or older (typical: 20%) and only 11.8% are under 18 (typical: 19.2%). Only 3.1% speak Spanish at home against 12.6% typical, so English-first advertising is a sound starting point. People in this group tend to read an ad closely, call before they fill out a form and want to know who will answer, so ads should show a phone number, hours and a short list of what the business does in plain type.
Housing and work habits point the same way. The median home value is $292,600, close to the $297,700 of the typical Florida city, median household income is $63,824 and only 29.4% of households rent. Another 16.6% of workers work from home against 11.8% typical, and only 11.6% commute 45 minutes or more. Daytime searches for repairs, health care and professional help are therefore strong. About 11.8% of homes are held for seasonal or occasional use, yet no source we reviewed says which months owners are away, so campaigns follow each business's own bookings.
Visitors arrive on a calendar. The Toronto Blue Jays have trained at TD Ballpark since 1977, the Dunedin Highland Games and Festival is held every April, Dunedin Brewery has live music every weekend, and Honeymoon Island State Park is described by a travel guide as drawing more than a million visitors a year. The Dunedin Chamber of Commerce says tourism is cyclical and that hurricanes in fall 2024 affected travel, so a visitor-facing campaign should be built to switch on for dates and off again, not to run at one level all year.
Downtown has its own rules. Restrictions on signage and chains mean nearly every business on Main Street and Douglas Avenue is locally owned, which means ads can promise something a chain cannot: a local owner, a single storefront and walkable access. County competition is heaviest in the fields that suit this population: Pinellas County has 1,056 physician offices (2.73 times typical density), 484 dentists (1.81 times), 247 accounting and CPA firms (2.12 times) and 598 insurance agencies, so practices and advisors need a specific service, a named street and a clear next step.
What the plan emphasizes
Health, home and professional
Practices, trades and advisors on Main Street or in Dunedin's residential streets run year-round search campaigns with one ad group per service. Landing pages state hours, credentials and what happens after the call, and call tracking records which phrases bring people through the door.
Clear type, direct phone number
Since 35.2% of residents are 65 or older, call extensions lead, headlines are plain and forms are short. Landing pages use readable type and repeat the phone number and hours so nobody has to hunt for them.
Dates, not constant spending
Restaurants, shops and parking-minded businesses near TD Ballpark raise bids around games and during the April Highland Games, then ease back. Comparing those weeks with ordinary ones shows whether the extra spending paid off.
Bikes, kayaks, weekend traffic
Rental and repair businesses along the Pinellas Trail and the Dunedin Causeway run weekend and morning schedules and use a map-based radius. Ads lead with location, hours and what to bring.
Local owners, no chains
Independents on Main Street and Douglas Avenue use location assets and hours in their ads, and emphasize that the owner is local. Landing pages show the storefront, parking and nearby landmarks to help first-time visitors find the door.
Meta Ads and Bing Ads
Neighbors around Hammock Park and visitors planning a trip can see a new business through Meta Ads (Facebook and Instagram) before they search, while Bing Ads supply an extra source of searchers. A single monthly report covers all channels.
With 36,089 residents and a calendar of crowds, the plan is built in two layers: a steady layer for neighbors and a flexible layer for events. Six moves would lead it.
Location settings
Dunedin is compact, but Downtown Dunedin, the waterfront and Honeymoon Island attract very different searchers. The nine places below would shape radius settings, ad copy and landing pages.
| Area | Why it matters for search |
|---|---|
| Downtown Dunedin | The preserved Main Street core, with limits on signage and chains, hosts a farmers market and the visitor center, so independent shops can advertise hours and walk-in access. |
| Douglas Avenue | The avenue holds Dunedin Brewery and leads south to TD Ballpark, so restaurant and coffee ads can switch to evening and game-day schedules. |
| Edgewater Drive | A one-mile stretch south of downtown with views of St. Joseph Sound and a hotel at 453 Edgewater Drive, suited to lodging and dining ads aimed at visitors. |
| Pinellas Trail | The trail runs through downtown and has bike rental shops along it, a natural target for rental, repair and refreshment ads on weekend mornings. |
| TD Ballpark | The spring home of the Toronto Blue Jays since 1977 seats about 8,500 and sits on Douglas Avenue, a short, intense audience for food and parking ads. |
| Dunedin Marina | A city-owned marina with 194 boat slips, where marine repair, supply and charter ads can use a tight radius. |
| Dunedin Causeway | The road to the beaches carries cyclists and walkers and has a kayak rental and a beachside restaurant, so ads can lead with directions and opening hours. |
| Honeymoon Island | A state park with more than a million visitors a year and four miles of beach, a source of searches for parking, food and equipment on weekends. |
| Hammock Park | A 75-acre park with five miles of trails and a wildlife observation platform, a landmark that residents use to describe where they live. |
Areas named from public sources (city, county and regional organizations). Boundaries are informal; people search by the names they use.
Comparable cities
We matched Dunedin to the five cities in this set that look most like it on size, income, age, renters, density, Spanish spoken at home, seasonal homes and older residents. Each one links to its own page.
| City | Ad index | Residents | Median income | Median age | Households that rent |
|---|---|---|---|---|---|
| Dunedin, FL (this page) | 62.9 | 36,089 | $63,824 | 57.8 | 29.4% |
| Seminole, FL | 67.4 | 19,287 | $69,417 | 53.8 | 28.9% |
| Tarpon Springs, FL | 60.7 | 25,355 | $63,836 | 54.1 | 20.9% |
| Gulfport, FL | 63.7 | 11,796 | $60,461 | 59 | 26.5% |
| Port Charlotte, FL | 37.6 | 63,913 | $58,799 | 55.6 | 18.6% |
| Palm Harbor, FL | 67 | 61,589 | $70,493 | 50.8 | 23.5% |
Data: U.S. Census Bureau (ACS 2018-2022). Matches use the same eight measures for every city.
Run your own numbers
Each business has a different break-even. Enter what a new customer is worth to you and how frequently a lead becomes one, and the calculator shows the most you can pay per lead, how many customers cover your monthly cost, and how that compares with the cost per lead you expect.
More than Google
Google search
Show up at the top of Google for the searches Wake County customers make. You pay per click.
Facebook and Instagram
Campaigns on Facebook and Instagram, managed in Meta's ad platform, that reach Wake County residents before they start searching.
Microsoft Ads
Bing, Microsoft Edge and Microsoft's partner network give you a second search audience.
Many names, one service
Paid ads, PPC, pay-per-click, Google Ads, Facebook ads, Instagram ads: it is one service, you pay per click, and we run it for Wake County businesses on a flat plan.
Google Ads typically goes first because people searching are ready to act; Facebook, Instagram and Bing come next. Whatever mix you choose, one account manager handles it all.
Step by step
We build your campaign with the groundwork done properly: keywords, ads, extensions, landing pages and tracking for calls, forms and sales, aimed at the areas of Dunedin you want to reach.
Once ads are running we monitor them closely and make changes, blocking poor-fit searches with negative keywords, reworking bids and lifting lead quality.
We lean into the ad groups that perform and test wider keyword sets, so your calls keep growing.
Your account manager walks you through a monthly report, and as your account grows we reduce the monthly management fee, which lifts your return.
Pricing
A flat monthly management fee, month to month, set by the number of platforms we run. Ad budget is separate and goes directly to the platform. Over $10K a month in ad budget? Call us.
FAQ
Our management fee is flat and monthly, with no contract: $895 for one platform, $1,595 for two and $2,295 for three. Ad spend is separate and goes straight to Google, Bing or Meta, and we set it with you from your own numbers, not a rule of thumb. See the plan details on this page, or view full pricing.
A dental emergency or a failed air conditioner can bring calls the first day. Planned services, like financial planning or a remodel near Hammock Park, often take a few weeks before the account settles. We make no promises about lead counts, but each month you can read the calls, forms and search terms yourself.
Your economics first: what a customer is worth, how many leads close and how much capacity you have. The chamber describes tourism as cyclical, so businesses near TD Ballpark or Honeymoon Island often keep a baseline and add event money. We set the numbers together and review them monthly.
Google Ads catches people who are already looking for a place to eat or shop in Downtown Dunedin. Meta Ads can announce an event or a new menu to nearby households first. We follow calls, reservations and visits from each and move the budget toward what works.
Yes, as separate campaigns. A shop on Douglas Avenue can reach Clearwater, Palm Harbor and Safety Harbor with their own location targets, pages and report lines, so you can see which town repays the spending.
Usually mornings and weekends, plus event dates when the Pinellas Trail is busy. We use a radius around the shop, show hours and directions and let call tracking show which hours produce rentals. Slow weekdays can run at a lower budget, and storms or heat can pause the campaign quickly.
Often yes. Only 3.1% of residents speak Spanish at home, well below the 12.6% of the typical Florida city. We would start in English and add another language only if your team can answer calls in it and your own inquiries show demand. Call tracking makes that visible.
For many businesses they matter little. A law office or an accountant on Edgewater Drive serves residents all year, so event bursts would waste budget. Restaurants, rentals and lodging near the ballpark or downtown may gain. We would test one event, compare it with ordinary weeks and keep the pattern only if the numbers justify it.
With honesty and speed. The chamber says hurricanes in fall 2024 affected travel, so businesses at the Dunedin Marina or the Dunedin Causeway should be able to pause or edit ads quickly and update hours on the landing page. We keep a standby plan so changes take hours, not days.
OpenAI has started showing labeled, sponsored ads to some ChatGPT users on free and lower-priced plans, with a self-serve ad manager for businesses. Targeting is limited to country or topic rather than keywords and measurement is still maturing, so we see it as a test, not a foundation. For most businesses Google Ads is still the place to start. Ask us if you wonder whether a small test makes sense.
Nearby
Working across city lines? These are the nearest cities:
Looking at the whole of Pinellas County? Our Pinellas County page covers the county as a market.
About this page
Each figure here is public Census data, worked out identically for every Florida city we cover. The local detail, such as areas, employers and seasons, comes from public sources about Dunedin and is written for this page alone. None of it comes from GetPhound client data.
Get in Touch
Year-round residents or event crowds, Douglas Avenue or Edgewater Drive: those answers decide how we build the first campaign. A written plan and an account manager of your own follow, with monthly billing and nothing charged for setup. Call 610-825-4363 or email hello@getphound.com to book a strategy session with our CEO.